Sylvie Fleury

Sylvie Fleury, born 1961 in Geneva, lives and works in Geneva. Fleury exploits elements of fashion in her work, using its formal principles and the highly recognizable "images" created by the fashion industry. She does this without explicitly taking a critical position towards the mechanisms of the market or of consumption. Employing artistic means, Fleury investigates the aesthetics and phenomena of fashion -- freeing their conceptual aspects from their transitory nature so they become blueprints for thinking. In her wall paintings, Fleury abstains from using figurative pictures and restricts herself to using typography/text and color combinations -- visual phenomena quoted from fashion -- which give rise to connections with images in the viewer's mind.